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Event Details
PRSA Greater Cleveland
presents
2010 Business & the Media Program
September 15, 2010
in cooperation with
The Press Club of Cleveland
IABC
Speaker: Paul Gillin, Author & Advisor
Our sponsors for this event are:
Goldstein Group Communications &
Liggett Stashower
Time: 11:30 a.m. Registration
12 noon Lunch & program
1:30 p.m. Adjourn
Place: Windows on the River
Conventional wisdom says that social media isn’t
appropriate for B2B marketing. Conventional wisdom is wrong. Across the
corporate landscape, businesses ranging from banks to high-tech firms to
plumbing supplies are successfully applying social media tools to connect with
customers, channel partners, and suppliers. And as they grow more confident
with the tools, they’re experimenting with sophisticated applications like
social networks and customer co-creation. B2Bsocial media marketing isn’t just
about blogs any more. Learn what the innovators are doing.
Paul Gillin has been reporting on the impacts of technology and media for 25 years. Before focusing full-time on social media, he was the founding editor-in-chief of TechTarget, one of the most successful new media entities to emerge on the Internet. Previously, he was editor-in-chief of Computerworld.
Attendee List
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When & Where
Windows on the River
2000 Sycamore
Cleveland,
OH 44113
Wednesday, September 15, 2010 from 11:30 AM to 1:30 PM (ET)
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Hosted By
PRSA Greater Cleveland Chapter
